Money is tight all over, and the Civil Air Patrol is feeling its share of the pinch. Case in point, Alaska’s wing went into a tizzy recently, expecting a total shutdown, before the state government came through in the breach with a half-million dollars late last week. On Monday, the national CAP organization announced a new strategy to supplement its operating expenses — corporate sponsorship. CAP Corporate Partners will be able to use the Civil Air Patrol name and corporate partner mark in advertising, marketing and promotions as well as in merchandising and licensing rights. “In the 1940s and 50s, corporations supported CAP and other civil defense organizations,” CAP Executive Director Al Allenback said in a news release. “We need help again to continue the expansion in CAP homeland security, youth, and education programs.” Among other programs, Corporate Partner funds may be used for regional homeland security command vehicles, the latest imaging and communications equipment for air and ground crews, drug reduction programs for schools, educational conferences, flight training and other support for the program’s 27,000 cadets, such as new uniforms. CAP, a nonprofit volunteer organization, provides emergency services (including search and rescue and disaster relief) as well as youth development and aerospace education programs.
Civil Air Patrol, Brought To You By…
Key Takeaways:
- The Civil Air Patrol (CAP) is facing significant financial difficulties, recently exemplified by its Alaska wing nearly shutting down.
- To address funding shortages, CAP is launching a new corporate sponsorship strategy, reminiscent of practices from its early history.
- Corporate Partners will be granted rights to use the Civil Air Patrol name and corporate partner mark in their advertising, marketing, and promotions.
- Funds generated from sponsorships will support CAP's essential programs, including homeland security, youth development, and aerospace education, by providing equipment, training, and cadet resources.
See a mistake? Contact us.
