No More Nickel-and-Diming? Making a la Carte Airline Fares Work

Gemini Sparkle

Key Takeaways:

  • Airlines received criticism for charging customers to check bags, despite the underlying concept potentially being sound.
  • "A la carte pricing" is posited as the future model for the travel industry.
  • Robert Buckman of Amadeus explains and advocates for this flexible pricing approach.
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Last summer, the airlines got deservedly bashed for charging customers to check bags. Although the execution was ham-handed, the concept might not be. In this podcast, Robert Buckman of Amadeus (a travel industry IT giant) explains why a la carte pricing is the way of the future.

Duration:

File Size: download here

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