In Europe, some airlines have started to form alliances with the private-jet companies that have been siphoning off their premium customers. Lufthansa now is partnering with NetJets to offer connecting flights from Munich to the rest of Europe. The bookings count toward the airline’s frequent-flier miles and often come with perks such as limo service between flights. A similar partnership launched about a month ago in Asia and the Middle East, between Skyjet International, Air China and Qatar Airways, The Wall Street Journal reported this week. The partnerships provide more options for flyers who want private-jet service at a lower cost.
…As Airlines Scramble To Adapt
Key Takeaways:
- Airlines are forming strategic alliances with private-jet companies, like Lufthansa with NetJets, to retain premium customers previously lost to private-jet services.
- These partnerships aim to offer passengers private-jet service at a lower cost, providing more options for flyers.
- Customers benefit from incentives such as earning frequent-flier miles and receiving perks like limo service between flights.
- Such collaborations have been launched in Europe and expanded to regions like Asia and the Middle East.
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