In Europe, some airlines have started to form alliances with the private-jet companies that have been siphoning off their premium customers. Lufthansa now is partnering with NetJets to offer connecting flights from Munich to the rest of Europe. The bookings count toward the airline’s frequent-flier miles and often come with perks such as limo service between flights. A similar partnership launched about a month ago in Asia and the Middle East, between Skyjet International, Air China and Qatar Airways, The Wall Street Journal reported this week. The partnerships provide more options for flyers who want private-jet service at a lower cost.
…As Airlines Scramble To Adapt
Key Takeaways:
- Airlines are forming strategic partnerships with private-jet companies to attract and retain premium customers who might otherwise use private services.
- Examples include Lufthansa's alliance with NetJets in Europe, offering connecting flights, frequent-flier miles, and perks like limo service.
- Similar collaborations have emerged in Asia and the Middle East, such as between Skyjet International, Air China, and Qatar Airways.
- These partnerships aim to provide more options for travelers seeking private-jet service, often at a lower cost than traditional private charters.
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