Honda Motor Co. made clear last month at AirVenture that aviation is in its future, and this week the giant corporation officially introduced a new subsidiary in the U.S., called the Honda Aircraft Company. The new company will be responsible for the further development, sales promotion and production of the HondaJet. It will be based at the Piedmont Triad International Airport in Greensboro, N.C., where the prototype was built more than three years ago. Michimasa Fujino, the chief engineer who led development of HondaJet, was named president and CEO. Honda will begin taking orders for the jet this fall, with the goal of delivering the first customer copy in 2010. The new company also will manage Honda’s new alliance with Piper Aircraft, which will collaborate on sales and service. Honda added that it hasn’t decided yet where the actual manufacturing facility will be located, and will announce that at a later date.
Introducing Honda Aircraft Company
Key Takeaways:
- Honda Motor Co. officially established a new U.S. subsidiary, Honda Aircraft Company, dedicated to the development, sales promotion, and production of the HondaJet.
- Based at Piedmont Triad International Airport in Greensboro, N.C., Michimasa Fujino was named president and CEO of the new company.
- Honda plans to begin taking orders for the HondaJet this fall, aiming for first customer deliveries in 2010, and will manage an alliance with Piper Aircraft for sales and service.
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