Continental Motors Gets A New Name

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Key Takeaways:

  • Continental Motors has rebranded as Continental Aerospace Technologies, a move intended to modernize its marketing image.
  • The company, owned by China's AVIC International, will maintain its existing business organization despite the name change.
  • The new brand will encompass all its acquired business units, including the former Teledyne Continental Motors, Thielert Aircraft Engines, and Engine Components International.
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Continental Motors, a unit of the Chinese-based AVIC International, has rebranded itself with a new name and a new logo. Now the company will be called Continental Aerospace Technologies and while the change reflects what the company says is a modernized theme for its marketing, the firm’s business organization remains unchanged.

AVIC International bought what was then Teledyne Continental Motors in 2010 and it later acquired the bankrupt assets of the former Thielert Aircraft Engines, giving it a major position in the niche aerodiesel market. In 2015, Continental bought Danbury Aerospace, the parent company of Engine Components International, a major general aviation PMA house. All of these disparate business units will now reside under the Continental Aerospace Technologies brand.

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