Continental Motors Gets A New Name

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Key Takeaways:

  • Continental Motors has rebranded itself as Continental Aerospace Technologies, aiming for a modernized marketing theme.
  • The new brand consolidates all its acquired business units, including former Thielert Aircraft Engines and Engine Components International, under one unified identity.
  • Owned by China's AVIC International since 2010, the company's underlying business organization remains unchanged despite the new name and logo.
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Continental Motors, a unit of the Chinese-based AVIC International, has rebranded itself with a new name and a new logo. Now the company will be called Continental Aerospace Technologies and while the change reflects what the company says is a modernized theme for its marketing, the firm’s business organization remains unchanged.

AVIC International bought what was then Teledyne Continental Motors in 2010 and it later acquired the bankrupt assets of the former Thielert Aircraft Engines, giving it a major position in the niche aerodiesel market. In 2015, Continental bought Danbury Aerospace, the parent company of Engine Components International, a major general aviation PMA house. All of these disparate business units will now reside under the Continental Aerospace Technologies brand.

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