Air charter membership company Wheels Up is leveraging all the attention on the Super Bowl by running national television ads this weekend featuring New England Patriots quarterback Tom Brady. Brady is among several celebrities seen boarding and sitting in the company’s King Airs and Citation aircraft. Brady and numerous other high-profile celebrities are members of the service, which charges annual fees in exchange for on-demand access to aircraft. Founder Kenny Dichter told a news conference at NBAA last October that celebrity testimonials are part of its marketing program.
Wheels Up will be flying plenty of its members to Atlanta for the big game and it always holds a well-attended party at the event. The location is kept secret but invited guests will get to rub shoulders with plenty of well-known entertainment and sports celebrities. The party includes live entertainment and plenty of Wheels Up swag for attendees.
