Question of the Week: Upgraded 737 or New Airplane?

Editorial Staff

Thursday, June 23, 2011 at 12:00 AM ET

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Key Takeaways:

Boeing faces a significant strategic decision in the single-aisle aircraft market: whether to invest heavily in upgrading the existing 737 or develop an entirely new plane.
This critical question, influenced by potential high upgrade costs for the 737, was a major unresolved topic at the Paris Air Show.
The article invites reader participation through a poll on this Boeing dilemma and provides a channel for submitting future "Question of the Week" suggestions.

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The big question in the commercial airplane business – and one that wasn’t answered at the Paris Air Show – is whether Boeing will upgrade the 737 at great cost (because of design issues) or create a whole new airplane. If you were Boeing’s CEO, what would you do in the single-aisle market?

Should Boeing update the 737 or start fresh?
(click to answer)

Last Week’s Question: Results

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