Bombardier Cautiously Navigates New Path

Gemini Sparkle

Key Takeaways:

  • Bombardier has successfully transitioned into a pure-play business jet manufacturer, divesting other segments during the COVID-19 pandemic.
  • The company believes the pandemic's impact is largely over, reporting an 18% increase in business aircraft revenue last year and projecting 110-120 deliveries this year.
  • Despite positive performance, Bombardier is taking a cautious approach to future production increases, prioritizing a disciplined strategy until the market recovery is firmly established.
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Bombardier has declared the COVID-19 turbulence to be all but over but it’s taking a cautious approach to future production increases. The company, which only a few years ago made everything from wings for Boeings to high-speed trains, has shed all of that to become purely focused on business jet production. That all happened as the pandemic ensued and company officials told an analysts call last week that it’s come out the other side in good shape. It’s also not taking that for granted.

“We believe it is best to maintain a disciplined approach to our production rate until we are convinced that the recovery is firmly rooted,” CEO Eric Martel told the call. Bombardier says its revenue from business aircraft grew 18 percent last year and totaled $1.3 billion. Martel said the company will deliver 110-120 aircraft this year, many of them its latest generation Global models.

Russ Niles

Russ Niles is Editor-in-Chief of AVweb. He has been a pilot for 30 years and joined AVweb 22 years ago. He and his wife Marni live in southern British Columbia where they also operate a small winery.
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