New Editor Seeks to Broaden Aviation Consumer Audience

In the long run, we plan to be a regular destination for pilots, as well as those pursuing flight training or anyone with even the slightest interest in learning to fly.

Welsh arrives at Lebanon, New Hampshire (KLEB), with passengers Mingus, left, and Mozzie. Photo by Ben Welsh
Welsh arrives at Lebanon, New Hampshire (KLEB), with passengers Mingus, left, and Mozzie. Photo by Ben Welsh
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Key Takeaways:

  • The article highlights the common appeal of private aviation for efficiency and direct travel, inspired by the author's childhood experience of a plane bypassing a traffic jam.
  • The author shares a personal journey of starting flight lessons, pausing for 25 years due to perceived financial and life constraints, and eventually achieving a pilot's certificate.
  • Now as lead writer for Aviation Consumer, the author aims to provide valuable insights, gear reviews, and information to help pilots make informed decisions and enhance their flying experience.
  • A key objective of Aviation Consumer is to inspire and guide aspiring aviators, encouraging them not to delay their pursuit of flight training as the author once did.
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For many people, it begins with a vacation road trip. We plan for months, pack the car the night before and even nail the coveted crack-of-dawn departure. Roads are quiet, the forecast bright and the kids marvel at a lovely sunrise. It is an auspicious start and everyone looks forward to reaching the destination in time for lunch.

An hour or two later there is a collective sigh as the car creeps forward only occasionally on the snarled interstate. Horns sound as frustrated drivers on a nearby entrance ramp jockey for space while you wonder aloud what could cause such a delay. Whether road construction, a traffic accident or plain old holiday volume is to blame, you almost knew this would happen because it usually does.

As you unconsciously squeeze the steering wheel and your disposition begins to fray, you spot a small airplane overhead, proceeding rapidly. Soon it disappears in the distance. Your kids saw it, too. “Why can’t we fly?” one of them asks. You have been asking yourself the same question. The answer is, you probably can, though finding the path that suits you might be challenging.

I have lived this scenario from several familiar points of view, including that of the curious kid. On a mid-1970s drive from New Jersey to Wellfleet, Massachusetts, on Cape Cod, I watched from the back seat of my father’s 1972 Dodge Charger SE as a small taildragger, almost certainly a Piper J-3 Cub, judging by the color, took off from an airport next to Interstate 95. The traffic jam we were stuck in had just begun to break, and as our pace increased I figured we might keep up with this old, slow aircraft, which was headed in the same direction.

Our speed climbed to 60, 65 and 70 miles per hour and it seemed as if we would catch and pass the rag-and-tube antique. We certainly out-muscled it in the horsepower department, despite 1972’s increasing emissions restrictions. But no, as the highway made sweeping turns through Connecticut, the Piper continued straight, eventually leaving us far behind – an early lesson in the benefits of going direct.

The experience was enough to convince me that I wanted to be a pilot, somehow, in some form. Many years later, right after college, I took flying lessons in a Cessna 152 II, but stopped after about a dozen hours due to flagging finances and a perceived lack of a path forward. Even after landing my first reporting job with a local newspaper I felt pressure to acquire the basics, like a car, a place to live and some sort of social life. My budget could not support flight training, or so I thought. I was wrong about that, as several pilots have pointed out over the years. Usually there is a way to juggle flight training and life’s other responsibilities without letting any of them fall – too often.

While I thought many times about continuing flight training, it took 25 years for me to get serious about it, find the right instructor and finally earn my private pilot certificate. By then I was married with two sons in elementary school. I dreamed of cutting travel times to some of our favorite vacation spots, from Northern Maine to Hilton Head, South Carolina, as well as exploring new destinations. The whole endeavor came together thanks to a few critical elements: I was able to carve out the time and budget for training, my wife was sympathetic and encouraging, and I simply wanted to fly more than ever.

Now, as the lead writer for Aviation Consumer and with years of experience as a pilot and aircraft owner, I look forward to adding my observations to a broad, diverse pool of information that this publication shares with other aspiring and established pilots. With a focus on pilot experience and the range of gear available on the general aviation market–from flashlights and kneeboards to avionics, hangar equipment, and the aircraft themselves–Aviation Consumer aims to help readers make well-informed decisions.

In the long run, we plan to be a regular destination for pilots, as well as those pursuing flight training or anyone with even the slightest interest in learning to fly. The goal is to help make the aviation experience more fulfilling while attracting more people to it and, perhaps, convincing aspiring aviators not to wait as long as I did.

Please feel free to share thoughts and experiences from your aviation journey, and to let us know what topics interest you most.

Editor’s Note: This story first appeared on AviationConsumer.com.

Jonathan Welsh

Jonathan Welsh is Lead Editor of Aviation Consumer and a private pilot who worked as a reporter, editor and columnist with the Wall Street Journal for 21 years, mostly covering the auto industry. His passion for aviation began in childhood with balsa-wood gliders his aunt would buy for him at the corner store. Follow Jonathan on Twitter @JonathanWelsh4

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Replies: 3

  1. Avatar for SteveR SteveR says:

    Dear Editor Welsh, I hope you will have more integrity than the staff over at Kitplanes who have just given this month’s cover, lead story, and their last shred of credibility to the Aeromarine Merlin and Chip Erwin. IMHO it is a 100% puff piece either without ANY research and reporting balance or deliberately hiding inconvenient truths. They wax poetic at Erwin’s experience in marketing and design at CZAW without mentioning allegations he drove it into bankruptcy and left the UK builders high and dry with falsified certification testing. My recollection is he and his favorite industry PR shill once claimed the CZAW Mermaid was in production, staged factory photographs pretending that, and took hundreds of deposits a la Jim Bede [who at least was an authentic aeronautical engineer with breakthrough ideas] on aircraft kits never delivered. Hasn’t the Merlin followed that same pattern thusfar? Did the story mention how many have actually been delivered vs how many depositers have been waiting years for components? No. How many are registered? What happened to the CZAW Parrot flown by said shill departing for SunNFun decades ago while Erwin and his lead importer watched? Didn’t Jabiru refuse to do business with them? Why did Piper bail on the Sport Cruiser? In less than a year? Article boasts of that marriage. Never mentions the urgent divorce/annulment. Kitplanes owes its readers an apology to be published immediately in AvWeb and here’s hoping you don’t get sucked into this miasma. The Merlin may eventually succeed but failing to honestly describe the history of the principals and present reality of the “fleet” is a disservice to readers and consumers. Aviation consumers.

  2. Sounds interesting. I’ve thrown in the towel at 76, but Flying was a great hobby while it lasted. Strictly VFR for me, and occasional Aerobatics. That was fun too! Keep up the outreach!

  3. It’s all very interesting, but unless Avweb has something to do with Kitfox, you are posting in the wrong place.

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