Hawker Beechcraft Eyes China

Gemini Sparkle

Key Takeaways:

  • Hawker Beechcraft is negotiating a joint venture in China to build aircraft, aiming to access the rapidly growing Chinese market and potentially secure 20% of its future business.
  • The proposed venture would involve a technology transfer, beginning with parts manufacturing and progressing to final aircraft assembly in China.
  • The company plans to adapt business jet designs for the Chinese market, focusing on simplification with new intuitive panels, flat-screen displays, and icons to overcome language barriers.
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Hawker Beechcraft is the latest to announce it’s considering building aircraft in China. CEO Bill Boisture told Bloomberg the company has been negotiating with Chinese officials about a technology transfer in exchange for greater access to the Chinese market, which is expected to grow rapidly with the relaxation of airspace regulations. Hawker Beech could potentially get 20 percent of its future business from China, Boisture said.

He said talks now revolve around a possible joint venture that will start with parts manufacturing and ultimately final assembly of aircraft in China. “I’ve been there three times since the first of the year and there are serious discussions about potential joint ventures,” Boisture said. Among the considerations for a Chinese business jet is making it easier to fly, he said. The company is already working with Rockwell Collins, Honeywell and Garmin to develop new panels. “We have to pay attention to design and simplification of the product,” he said. “You’re going to see flat-screen displays and intuitive icons to get across the language barrier.”

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