Oprah: “It’s Great To Have A Private Jet”

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Key Takeaways:

  • Oprah Winfrey publicly declared her private jet ownership "great" during a Duke University commencement speech, contrasting with the prevailing shame over corporate excess and job losses in the aviation industry.
  • Her enthusiastic endorsement sparked mixed reactions, with some hoping it could improve the struggling private jet industry's image, while others criticized it as tone-deaf or excessively luxurious during an economic crisis.
  • The article explores whether Oprah's statement could help make private jets socially acceptable again or further highlight their perceived indulgence in a challenging economic climate.
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We can practically hear the cheering in Wichita from here — Oprah Winfrey said in a speech to the graduating class at Duke University on Sunday that “it’s great to have a private jet.” With CEOs across the country shamefaced about corporate excess, and aviation workers paying the price in thousands of lost jobs, could Oprah single-handedly make it OK again to fly? “Anyone that tells you that having your own private jet isn’t great is lying to you,” she told the grads. “That jet thing is really good.” Whether her enthusiasm will turn the tide and make private jets fun again is still an open question — it could make things even worse.

While The Wall Street Journal’s “Wealth Report” blog found it encouraging –“Perhaps [the private-jet industry] should forget all the boring arguments about jobs and productivity and efficiency and run a picture of Oprah…” — others were less impressed. According to Perez Hilton‘s blog, the message was not a positive one: “Lesson to learn, graduates: It’s good to be Oprah and sucks to be everyone else!” The New York Times noted this week that private jets have lost that “feel-good factor.” “In the midst of global economic crisis, “indulgence in what has been consistently branded as the ultimate luxury, feels excessive,” writes Aline Sullivan. Oprah flies a Global Express XRS built by Bombardier, which goes for about $42 million.

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