REMOS is 2009’s leader in Light Sport Aircraft sales, CEO Corvin Huber said Tuesday at Oshkosh, and the company now plans to use a “low double-digit” investment (in millions) to create an “experiential marketing” program and do what almost no one before has done. Huber’s vision is a “total solution” approach that begins with flight schools, engages REMOS owners, and reaches out to provide a realistic path to ownership for potential new owners. These programs will be made manifest later this year in the first REMOS Pilot Center. REMOS plans to use in-depth market research to further define the motives of buyers in using their aircraft as well as how those buyers approach life. It will then create products intended to prove for that segment the utility of aviation and facilitate aircraft ownership. Huber purposely avoided terms like “shared ownership” and “flying club” because the customer products he envisions will go beyond that to create a REMOS cultural experience. (Think ownership models and brand-specific franchises and a country club-like, family-friendly aircraft ownership experience, yet to be defined.) “Buying an aircraft is easy … getting insurance, finding a hangar and maintenance that live up to customer expectations can be very hard,” said Huber. REMOS Pilot Centers aim to change that, and more.
REMOS will use its first center to fine tune its programs, which will always be in continuous improvement mode, according to the company. More Centers will follow in the first quarter of 2010. Huber did not specifically name locations, but targeted the usual suspects: Florida, Texas, California and other aviation-friendly environments. In developing its programs, REMOS will work with “anyone who wants to play with us,” says Huber. The company has already created partnerships with PilotJourney.com to provide flight schools with leads for potential students and is working with flight schools to make the acquisition of REMOS aircraft more affordable.
