CharterAuction.com Inc., one of the country’s fastest-growing charter brokers, on Monday announced it was changing its name to “Jets International” and filed a “doing business as” (DBA) form to begin marketing under the new name. The company also said its Web site would change to www.jets.com. CharterAuction, err, Jets International — which does not own or operate aircraft — will continue to provide what it calls luxury private jet charter services, its exclusive Titanium Membership program and its proprietary online auction. The company’s name change highlights the growing charter brokerage services category, in which local aircraft operators increasingly use the national and international marketing ability of brokers to reach new customers and fill empty legs.
“Though we’ve built awareness for the CharterAuction brand, there is a stronger, more immediate and more universal understanding for the name Jets International,” said Nathan McKelvey, CharterAuction president and CEO. “Therefore, while we will still be incorporated under the CharterAuction.com, Inc. name, from here on, we will be doing business as Jets International.”
CharterAuction Changes Name To Jets International
Key Takeaways:
- CharterAuction.com Inc. is changing its public-facing name to "Jets International" and its website to www.jets.com.
- The company, which operates as a charter broker and does not own aircraft, will continue to provide luxury private jet charter services, a Titanium Membership program, and an online auction.
- The name change aims for a stronger, more immediate, and universally understood brand identity, highlighting the growing market for charter brokerage services.
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