Embraer made the most of its new association with film star Jackie Chan as the Brazilian company’s brand ambassador landed at the Asian Business Aviation Convention and Exhibition on Tuesday with his spanking new Embraer 650 bizjet. Chan addressed reporters and took part in a ribbon cutting with Ernest Edwards, president of Embraer Executive Jets, to celebrate the introduction of the 650 to China. While it was Chan’s star power that attracted the cameras, Embraer had other business to conduct in Shanghai.
At NBAA last October Embraer announced a major deal with Minsheng Financial Leasing for up to 20 aircraft and it delivered the first one, a 650, at ABACE. Minsheng Chairman Kong Linshan told reporters the company intends to be one of the top aircraft leasing companies in the world. It has also ordered up to 50 of Gulfstream’s latest aircraft.
