Flying, the oldest continuously publishing aviation magazine in the U.S., has been sold to the U.S. division of Swedish-based Bonnier Group. Flying was part of a five-title deal made by former owner Hachette Filipacchi Media Group, a division of French-based Lagardere. Terms of the deal were not disclosed, and there is also no word on which of the existing staff members will continue with the publication, although it would appear there will be a shift in emphasis to online content. “These five titles from Hachette fit very well within our growth strategy of adding brands that serve markets with multimedia opportunities,” said CEO Terry Snow.
The other magazines in the deal are Popular Photography, Boating, Sound and Vision and American Photo. Bonnier says it has similar multimedia plans for these titles. Flying began publishing just after Charles Lindbergh’s Atlantic flight.
