Actually, NetJets is trying to grab customers away from its competition and its latest efforts involve publishing two new guides, “Private Aviation 101” and “How to Pay for Your NetJets Share.” The new publications “supplement and enhance” — according to NetJets — the company’s newly revised “Buyers Guide to Fractional Aircraft Ownership” and “The Aircraft Selection Guide,” which the company says have helped thousands of its customers make the plunge into fractional aircraft ownership. NetJets says it will highlight the guides in a new advertising and direct-mail campaign that will be appearing in publications and hitting mailboxes in the coming days. The guides are also available on the NetJets Web site or by calling 1-877-356-0028.
NetJets says its “Private Aviation 101” answers questions like “how a plane flies and what goes on behind the scenes in private aviation” while the revised “Buyers Guide to Fractional Aircraft” helps potential owners determine if fractional ownership can fulfill their business and personal air travel needs. Meanwhile, the also-revised “Aircraft Selection Guide” helps customers compare and contrast the different aircraft in the NetJets fleet. Finally, what should be everyone’s favorite — “How to Pay for Your NetJets Share” — helps explains a variety of popular financing and leasing options.
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Key Takeaways:
- NetJets is launching new educational guides, "Private Aviation 101" and "How to Pay for Your NetJets Share," to attract customers and differentiate itself from competitors.
- These new publications supplement existing resources such as the "Buyers Guide to Fractional Aircraft Ownership" and "The Aircraft Selection Guide."
- The guides aim to educate potential clients on private aviation basics, help assess the suitability of fractional ownership, compare aircraft options, and explain various financing and leasing methods.
- NetJets plans to promote these guides through an upcoming advertising and direct-mail campaign, making them also available on their website and by phone.
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