TAG, A Giant Among VLJ Programs

Gemini Sparkle

Key Takeaways:

  • TAG Aviation, traditionally a manager of mid-size to VIP business jets, is expanding its services to include light jet management.
  • The company plans to launch its "VLJ Flying Club" ownership program early next year, in partnership with aviation investor Rolf Ilsley.
  • TAG aims to leverage its established reputation and large organization benefits to offer professional management for small jet owners, differentiating itself from new start-ups in the VLJ market.
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Early next year, TAG Aviation (which has traditionally specialized in management of mid-size to VIP airliner business aircraft), plans to begin pushing its light jet management program as an alternative for customers currently flying anything up to the size of a Cessna Citation CJ3. The company plans next year to formally launch its “VLJ Flying Club” ownership program — a venture with aviation investor Rolf Ilsley. In the managed VLJ market, TAG hopes its move will place it as an established giant with pre-existing clout amongst a field of start-ups with little track record. “We realized while working on the VLJ fractional program that there is much interest from owners of small jets for a professional management company that can leverage all the benefits of a large organization.” … “We’re not a start-up company for a start-up category,” TAG light jet program manager Matthew Sheble told Flightglobal.com.

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